[{"data":1,"prerenderedAt":676},["ShallowReactive",2],{"blog-en":3},[4,317,482],{"id":5,"title":6,"author":7,"body":8,"category":297,"date":298,"description":299,"extension":300,"image":301,"meta":302,"navigation":303,"path":304,"readingTime":305,"seo":306,"stem":307,"tags":308,"translationPath":315,"__hash__":316},"blog/blog/03.ecommerce-store-audit-how-to-find-what-blocks-your-sales.md","E-commerce store audit - how to find what is blocking Your sales (regardless of platform)?","Maciej Foks",{"type":9,"value":10,"toc":281},"minimark",[11,15,18,21,26,29,32,38,57,62,65,69,74,77,83,87,90,95,99,102,107,111,114,120,124,127,132,136,139,142,148,154,160,163,167,170,176,182,187,190,193,197,200,263,266,269,272],[12,13,14],"p",{},"Most store owners find out about problems only when sales drop. Until that moment, they lose money every day - not because they have a bad product, but because they have invisible errors in the purchase path.",[12,16,17],{},"A customer enters the store, browses products, adds to cart - and disappears. No explanation. No contact. No order.",[12,19,20],{},"An e-commerce store audit is the tool that lets you find exactly those places - before the problem grows into a full-blown sales crisis.",[22,23,25],"h2",{"id":24},"what-is-an-e-commerce-store-audit-and-why-do-it","What is an e-commerce store audit and why do it?",[12,27,28],{},"An e-commerce store audit is a systematic analysis of all elements that affect whether a customer buys - from the first visit to the site, through browsing products, all the way to completing an order.",[12,30,31],{},"It's not about evaluating whether the store looks nice. It's about detecting specific errors that cause customers to leave without buying.",[12,33,34],{},[35,36,37],"strong",{},"When it's worth doing an audit:",[39,40,41,45,48,51,54],"ul",{},[42,43,44],"li",{},"You have traffic but low conversion",[42,46,47],{},"Customers abandon their cart at the last step",[42,49,50],{},"You're planning an ad campaign and want to make sure the store is ready",[42,52,53],{},"You haven't done an audit in over 6 months",[42,55,56],{},"You just rolled out new features or changed the store's design",[12,58,59],{},[35,60,61],{},"What you risk by not auditing:",[12,63,64],{},"A store converting at 1% with 10,000 monthly sessions generates 100 orders. A store converting at 2% generates 200. Same traffic, same products, same price. The difference is errors you can't see with the naked eye.",[22,66,68],{"id":67},"what-does-an-e-commerce-audit-check-5-key-areas","What does an e-commerce audit check? - 5 key areas",[70,71,73],"h3",{"id":72},"_1-homepage-and-first-impression","1. Homepage and first impression",[12,75,76],{},"You have about 3 seconds for a customer to decide whether to stay. The homepage needs to answer one question: am I in the right place?",[12,78,79,82],{},[35,80,81],{},"A typical error that costs sales:"," A homepage that looks great on desktop, but on mobile the buttons are too small, text gets cut off and a banner covers the navigation. Over 60% of e-commerce traffic comes from mobile devices - a mobile error is an error for the majority of your customers.",[70,84,86],{"id":85},"_2-product-page","2. Product page",[12,88,89],{},"This is the moment of decision. The customer looks at the product and answers three questions: is this what I'm looking for, can I trust this store, how much will I actually pay including delivery.",[12,91,92,94],{},[35,93,81],{}," No delivery time or shipping cost information on the product page. The customer finds out about additional costs only in the cart - and abandons the order. Research shows that unexpected shipping costs are the most common reason for cart abandonment.",[70,96,98],{"id":97},"_3-cart-and-checkout","3. Cart and checkout",[12,100,101],{},"Every additional step in the purchase process is another opportunity to quit. Requiring account creation, an overly long form, missing popular payment methods - each of these cuts conversion.",[12,103,104,106],{},[35,105,81],{}," Mandatory account creation before purchase. Research shows that the option to buy as a guest increases checkout conversion by up to 35%. If your store forces registration - you're losing every third customer who made it to the checkout.",[70,108,110],{"id":109},"_4-legal-requirements-omnibus-gdpr-terms-and-conditions","4. Legal requirements - Omnibus, GDPR, terms and conditions",[12,112,113],{},"This is the area store owners most often ignore - and rightfully fear. Legal errors aren't just a risk of fines, they directly impact conversion. A customer who doesn't see a clear return policy or doesn't understand how their data is processed - simply doesn't buy.",[12,115,116,119],{},[35,117,118],{},"A typical error that costs sales and risks a fine:"," Missing the lowest price from the last 30 days on products marked as promotional. The Omnibus Directive has been in force across the EU since 2023 - stores that don't comply risk regulatory scrutiny and financial penalties. Importantly: the same error that creates legal risk is also a UX problem - the customer doesn't know how much they're really saving on the promotion and loses motivation to buy.",[70,121,123],{"id":122},"_5-mobile-and-page-load-speed","5. Mobile and page load speed",[12,125,126],{},"Google has been evaluating sites primarily based on the mobile version since 2021. A slow-loading page isn't just lower search rankings - it's customers who don't wait.",[12,128,129,131],{},[35,130,81],{}," Page loads over 3 seconds on mobile. According to Google, every second of delay beyond 1 second reduces conversion by 7%. A store that loads in 4 seconds instead of 1 can lose up to 20% of potential purchases - before the customer even sees the products.",[22,133,135],{"id":134},"what-this-looks-like-in-practice-an-audit-example","What this looks like in practice - an audit example",[12,137,138],{},"One of the stores we analyzed sold online courses. Traffic was decent - several thousand sessions a month from Facebook ads. Conversion rate: 0.75%.",[12,140,141],{},"After the audit we found three main problems:",[12,143,144,147],{},[35,145,146],{},"Problem 1: Checkout required account creation.","\nCustomers who didn't want to register - which was most of them - dropped off at the last step. The store was losing orders from customers who had already chosen a product and were ready to pay.",[12,149,150,153],{},[35,151,152],{},"Problem 2: No Omnibus compliance on promotional products.","\nThe store regularly ran promotions - but nowhere showed a crossed-out price or the lowest price from the last 30 days. The promotion looked like a regular price. Customers didn't understand how much they were saving. Besides losing the promotional effect - the store was exposed to regulatory risk.",[12,155,156,159],{},[35,157,158],{},"Problem 3: Product images loaded in 6-8 seconds on mobile.","\nMost of the traffic came from Facebook ads - meaning from phones. Customers clicked the ad, waited several seconds for the product image to load, and left. The ads were working. The store wasn't.",[12,161,162],{},"Three errors. Each invisible in standard analytics. Together they accounted for the majority of lost sales.",[22,164,166],{"id":165},"manual-vs-automatic-audit-whats-the-difference","Manual vs automatic audit - what's the difference",[12,168,169],{},"There are two ways to conduct an e-commerce store audit.",[12,171,172,175],{},[35,173,174],{},"A manual audit"," is a specialist or agency that goes through the store by hand, checks elements against their own checklist and writes a report. The advantage is deep analysis and business context. The disadvantage - time (weeks), cost (thousands of dollars or euros) and subjectivity (every consultant checks something different).",[12,177,178,181],{},[35,179,180],{},"An automated audit"," is a tool that goes through the store algorithmically, checks hundreds of elements against a fixed set of heuristics and generates a report instantly. The advantage is speed, repeatability and price. The disadvantage - it won't replace human judgment in complex cases.",[12,183,184],{},[35,185,186],{},"When each makes sense:",[12,188,189],{},"An automated audit makes sense as a first step - to quickly see where the biggest problems are and what to fix first. A manual audit makes sense when you want deep analysis of a specific element, such as redesigning the purchase path or rebranding.",[12,191,192],{},"Quomerce does what an automated audit should do - goes through the store like a real customer, checks over 150 things that can go wrong, and gives a prioritized list of problems. No weeks of waiting and no agency costs.",[22,194,196],{"id":195},"checklist-what-you-can-check-yourself-in-15-minutes","Checklist - what you can check yourself in 15 minutes",[12,198,199],{},"No tools needed, just a phone and a browser:",[201,202,203,209,215,221,227,233,239,245,251,257],"ol",{},[42,204,205,208],{},[35,206,207],{},"Visit your store from your phone"," - does it load quickly and look good?",[42,210,211,214],{},[35,212,213],{},"Find any product on sale"," - can you see a crossed-out price and the lowest price from the last 30 days?",[42,216,217,220],{},[35,218,219],{},"Add a product to the cart"," - how many steps does the entire process take from product to order confirmation?",[42,222,223,226],{},[35,224,225],{},"Check if you can buy without creating an account"," - is there a \"continue as guest\" option?",[42,228,229,232],{},[35,230,231],{},"Find shipping cost information"," - is it visible on the product page, or only in the cart?",[42,234,235,238],{},[35,236,237],{},"Find the returns policy"," - is it easily accessible and written in plain language?",[42,240,241,244],{},[35,242,243],{},"Check the checkout form"," - how many fields do you need to fill in? Are all of them really necessary?",[42,246,247,250],{},[35,248,249],{},"Check what payment methods you offer"," - do you have card, PayPal, local fast payment options?",[42,252,253,256],{},[35,254,255],{},"Go to the homepage and read the first headline"," - is it immediately clear what you sell and who it's for?",[42,258,259,262],{},[35,260,261],{},"Check if you have an SSL certificate"," - is there a padlock in the address bar next to your store's address?",[12,264,265],{},"If you're not sure of the answer on any of these points - you already have a signal of where to start.",[267,268],"hr",{},[12,270,271],{},"Want to know exactly what's blocking sales in your store - without manually going through hundreds of elements?",[12,273,274],{},[275,276,280],"a",{"href":277,"rel":278},"https://quomerce.com/checkout",[279],"nofollow","Order a Quomerce audit →",{"title":282,"searchDepth":283,"depth":283,"links":284},"",2,[285,286,294,295,296],{"id":24,"depth":283,"text":25},{"id":67,"depth":283,"text":68,"children":287},[288,290,291,292,293],{"id":72,"depth":289,"text":73},3,{"id":85,"depth":289,"text":86},{"id":97,"depth":289,"text":98},{"id":109,"depth":289,"text":110},{"id":122,"depth":289,"text":123},{"id":134,"depth":283,"text":135},{"id":165,"depth":283,"text":166},{"id":195,"depth":283,"text":196},"Conversion","2026-03-28","Your store has traffic but no sales? Learn how to audit your e-commerce store step by step - whether you're on Shopify, WooCommerce, PrestaShop or any other platform.","md",null,{},true,"/blog/ecommerce-store-audit-how-to-find-what-blocks-your-sales","8 min",{"title":6,"description":299},"blog/03.ecommerce-store-audit-how-to-find-what-blocks-your-sales",[309,310,311,312,313,314],"audit","conversion","ux","e-commerce","legal","omnibus","/pl/blog/audyt-sklepu-internetowego-jak-wykryc-co-blokuje-twoja-sprzedaz","9byCH66DyhGMcHa5TajXhfjoOlo41pLTkyBVVjsKk0c",{"id":318,"title":319,"author":7,"body":320,"category":471,"date":472,"description":473,"extension":300,"image":301,"meta":474,"navigation":303,"path":475,"readingTime":476,"seo":477,"stem":478,"tags":479,"translationPath":480,"__hash__":481},"blog/blog/02.what-is-quomerce.md","What is Quomerce - and why it matters for online store owners",{"type":9,"value":321,"toc":458},[322,325,328,331,335,338,341,344,348,351,354,357,361,364,368,371,375,378,382,385,389,395,401,407,411,414,422,425,429,432,435,439,442,445,448,450],[12,323,324],{},"Most e-commerce audits work like this: a consultant spends days clicking through your store, manually checking dozens of elements, writing up findings in a document, and delivering a report two weeks later.",[12,326,327],{},"By then, you've already lost sales.",[12,329,330],{},"Quomerce was built to fix that.",[22,332,334],{"id":333},"what-is-quomerce","What is Quomerce?",[12,336,337],{},"Quomerce is an automated e-commerce audit platform. It crawls your online store the way a real shopper would - moving through product pages, the cart, and checkout - and compares everything it finds against a comprehensive set of heuristics covering UX, conversion rate optimization, e-commerce best practices, and legal requirements.",[12,339,340],{},"The output is a detailed audit report: specific problems found, where they are, and how to fix them. Not generic advice. Concrete issues tied to concrete pages.",[12,342,343],{},"What used to take an expert several hours of manual analysis now takes minutes.",[22,345,347],{"id":346},"why-automated-auditing-matters-right-now","Why automated auditing matters right now",[12,349,350],{},"The average e-commerce store loses a significant portion of potential revenue not because of bad products or poor marketing, but because of fixable problems in the buying experience. A confusing checkout flow. A missing legal notice. A product page that doesn't answer the right questions before the customer decides to leave.",[12,352,353],{},"Most store owners never find these problems because professional audits are expensive, slow, and typically only accessible to larger retailers with agency budgets.",[12,355,356],{},"Quomerce changes that equation. It makes professional-grade store diagnosis accessible to any store owner, marketer, or agency - without the waiting time or the consulting fees.",[22,358,360],{"id":359},"what-quomerce-actually-looks-for","What Quomerce actually looks for",[12,362,363],{},"The platform checks for three categories of issues:",[70,365,367],{"id":366},"conversion-leaks","Conversion leaks",[12,369,370],{},"Places in the buying journey where customers drop off unnecessarily. These include unclear calls to action, broken checkout steps, confusing navigation, and product pages missing information that buyers need to make a decision.",[70,372,374],{"id":373},"ux-problems","UX problems",[12,376,377],{},"Interface and design issues that create friction. Elements that are hard to read, find, or interact with - on both mobile and desktop.",[70,379,381],{"id":380},"legal-risk","Legal risk",[12,383,384],{},"Missing or incomplete elements required by consumer protection regulations. These are easy to overlook and expensive to ignore, especially as enforcement of e-commerce law tightens across Europe.",[22,386,388],{"id":387},"who-quomerce-is-for","Who Quomerce is for",[12,390,391,394],{},[35,392,393],{},"Store owners"," who want to understand what's blocking their sales without hiring a consultant or waiting weeks for a report.",[12,396,397,400],{},[35,398,399],{},"Marketers and growth teams"," who are optimizing for conversion but need a fast way to identify where the biggest friction points are - before running traffic into them.",[12,402,403,406],{},[35,404,405],{},"E-commerce agencies and software houses"," who audit client stores as part of their process and want to compress that work from days to minutes. Or use Quomerce as a prospecting tool: show prospects exactly what's broken before the first sales conversation.",[22,408,410],{"id":409},"the-difference-between-a-manual-audit-and-quomerce","The difference between a manual audit and Quomerce",[12,412,413],{},"A skilled consultant brings judgment, context, and the ability to read between the lines. That's genuinely valuable - and Quomerce isn't trying to replace it entirely.",[12,415,416,417,421],{},"What Quomerce replaces is the ",[418,419,420],"em",{},"mechanical"," part of auditing: the systematic crawl through every page, every form field, every legal checkbox. The part that takes time not because it requires expertise, but because there's simply a lot of ground to cover.",[12,423,424],{},"By automating that layer, Quomerce frees up human judgment for the part that actually needs it - deciding what to prioritize and how to fix it.",[22,426,428],{"id":427},"what-a-quomerce-report-looks-like-in-practice","What a Quomerce report looks like in practice",[12,430,431],{},"After running an audit, you get a structured breakdown of every issue found, organized by category and severity. Each problem comes with a description of what was found and a specific recommendation for fixing it.",[12,433,434],{},"The goal isn't to generate a long document. It's to give you a clear action list - the fastest path from \"something is wrong here\" to \"we know what to fix and why.\"",[22,436,438],{"id":437},"the-bottom-line","The bottom line",[12,440,441],{},"If you run an online store, there are almost certainly problems in your buying experience that are costing you sales. Some of them are obvious once you see them. Most of them are invisible until someone looks for them systematically.",[12,443,444],{},"Quomerce makes that systematic look fast, affordable, and actionable.",[12,446,447],{},"The question isn't whether your store has problems. Every store does. The question is how quickly you find them.",[267,449],{},[12,451,452,453,457],{},"Want to see what Quomerce finds in your store? ",[275,454,456],{"href":455},"/checkout","Buy audit",".",{"title":282,"searchDepth":283,"depth":283,"links":459},[460,461,462,467,468,469,470],{"id":333,"depth":283,"text":334},{"id":346,"depth":283,"text":347},{"id":359,"depth":283,"text":360,"children":463},[464,465,466],{"id":366,"depth":289,"text":367},{"id":373,"depth":289,"text":374},{"id":380,"depth":289,"text":381},{"id":387,"depth":283,"text":388},{"id":409,"depth":283,"text":410},{"id":427,"depth":283,"text":428},{"id":437,"depth":283,"text":438},"Product","2026-03-25","Most e-commerce audits take days. By the time the report lands, you've already lost sales. Quomerce was built to change that - making professional-grade store diagnosis fast, affordable, and actionable.",{},"/blog/what-is-quomerce","7 min",{"title":319,"description":473},"blog/02.what-is-quomerce",[309,310,311,312,313],"/pl/blog/czym-jest-quomerce","klkzP59rveGpUeq3Chfu2dEJAouFFPMVBWdce-ryBLs",{"id":483,"title":484,"author":7,"body":485,"category":297,"date":666,"description":667,"extension":300,"image":301,"meta":668,"navigation":303,"path":669,"readingTime":670,"seo":671,"stem":672,"tags":673,"translationPath":674,"__hash__":675},"blog/blog/01.why-your-ecommerce-store-loses-revenue.md","Why your e-commerce store is losing revenue - and how to find out?",{"type":9,"value":486,"toc":656},[487,493,496,502,506,513,522,525,529,532,536,539,542,553,557,560,562,576,580,583,585,599,603,609,612,636,639,643,646,649,651],[12,488,489,490,457],{},"Most e-commerce teams have been there: conversion rate dips, revenue stalls, and the dashboards are full of numbers - but none of them tell you ",[418,491,492],{},"why",[12,494,495],{},"You look at bounce rate. It's up. You look at cart abandonment. Also up. You run a heatmap. People click around. But nothing in the data gives you a clear answer on what to actually fix.",[12,497,498,499,457],{},"This is the gap that costs mid-market e-commerce businesses the most: not the lack of data, but the lack of ",[35,500,501],{},"actionable diagnosis",[22,503,505],{"id":504},"the-problem-with-most-analytics-tools","The problem with most analytics tools",[12,507,508,509,512],{},"Analytics platforms are excellent at telling you ",[418,510,511],{},"that"," something happened. A metric changed. Traffic dropped. Sessions increased but revenue didn't.",[12,514,515,516,518,519,457],{},"What they can't tell you is ",[418,517,492],{}," it happened - and more importantly, ",[418,520,521],{},"what to do about it",[12,523,524],{},"This isn't a failure of the tools. It's a fundamental limitation of observational data. You can see the symptom, but identifying the root cause requires something more: simulating the actual user experience across your most critical flows.",[22,526,528],{"id":527},"the-critical-paths-where-revenue-is-lost","The critical paths where revenue is lost",[12,530,531],{},"In our analysis of mid-market stores, revenue loss concentrates in three areas:",[70,533,535],{"id":534},"_1-product-discovery-and-filtering","1. Product discovery and filtering",[12,537,538],{},"Users who can't find what they're looking for don't convert. Issues here are rarely visible in analytics - a user who bounces after applying two broken filters looks identical to a user who found what they needed and left anyway.",[12,540,541],{},"Common problems:",[39,543,544,547,550],{},[42,545,546],{},"Filter states that produce zero results without feedback",[42,548,549],{},"Search returning irrelevant or mismatched products",[42,551,552],{},"Category pages with no clear visual hierarchy",[70,554,556],{"id":555},"_2-product-page-trust-signals","2. Product page trust signals",[12,558,559],{},"Trust is the most underrated conversion factor on a product page. A technically perfect page fails if the user isn't convinced it's safe to buy.",[12,561,541],{},[39,563,564,567,570,573],{},[42,565,566],{},"Missing or buried return policy information",[42,568,569],{},"Inconsistent reviews (5 stars on one platform, 3 on another)",[42,571,572],{},"Out-of-stock variants displayed without clear alternatives",[42,574,575],{},"Shipping information that requires a calculator",[70,577,579],{"id":578},"_3-checkout-friction","3. Checkout friction",[12,581,582],{},"This is where most audits focus - and rightly so. However, the problems that matter most are often not the obvious ones (too many steps, required account creation) but the subtle ones.",[12,584,541],{},[39,586,587,590,593,596],{},[42,588,589],{},"Address validation that fails on legitimate inputs",[42,591,592],{},"Payment method logos that don't match what's actually supported",[42,594,595],{},"Order summary that disappears mid-checkout on mobile",[42,597,598],{},"Error messages that don't explain what went wrong",[22,600,602],{"id":601},"what-a-real-audit-looks-like","What a real audit looks like",[12,604,605,606],{},"A useful e-commerce audit doesn't start with a checklist. It starts with the question: ",[418,607,608],{},"where in the purchase flow is value being destroyed?",[12,610,611],{},"That means:",[201,613,614,620,630],{},[42,615,616,619],{},[35,617,618],{},"Mapping your critical paths"," - not just checkout, but discovery → consideration → decision → purchase → confirmation",[42,621,622,625,626,629],{},[35,623,624],{},"Simulating real user behavior"," - not what users ",[418,627,628],{},"should"," do, but what they actually encounter",[42,631,632,635],{},[35,633,634],{},"Prioritizing by business impact"," - a broken filter on a low-traffic category costs less than a misleading error message at payment",[12,637,638],{},"The output shouldn't be a score. Scores are satisfying to look at and useless to act on. The output should be a prioritized list of specific issues with estimated revenue impact.",[22,640,642],{"id":641},"the-cost-of-not-auditing-regularly","The cost of not auditing regularly",[12,644,645],{},"A store that was healthy six months ago may not be healthy today. Platform updates, new integrations, third-party scripts, and content changes all introduce risk.",[12,647,648],{},"The teams that compound conversion improvements over time are not the ones who run the biggest experiments - they're the ones who systematically eliminate friction before it compounds.",[267,650],{},[12,652,653,654,457],{},"This is exactly the problem Quomerce is built to solve. If you want to be among the first to use it, ",[275,655,456],{"href":455},{"title":282,"searchDepth":283,"depth":283,"links":657},[658,659,664,665],{"id":504,"depth":283,"text":505},{"id":527,"depth":283,"text":528,"children":660},[661,662,663],{"id":534,"depth":289,"text":535},{"id":555,"depth":289,"text":556},{"id":578,"depth":289,"text":579},{"id":601,"depth":283,"text":602},{"id":641,"depth":283,"text":642},"2026-02-20","Most e-commerce teams know something is wrong before they can prove it. Conversion dropped. Revenue flatlined. But analytics only show the numbers, not the cause. Here's a framework for finding the real issues.",{},"/blog/why-your-ecommerce-store-loses-revenue","6 min",{"title":484,"description":667},"blog/01.why-your-ecommerce-store-loses-revenue",[310,309,311,312],"/pl/blog/dlaczego-twoj-sklep-traci-przychody","Fe3mRsT2ruyClvCSwW-CF4CJsk6KievWIiWLLu3MZQ4",1775650566861]