[{"data":1,"prerenderedAt":151},["ShallowReactive",2],{"blog-/blog/missing-button-in-checkout":3},{"id":4,"title":5,"author":6,"body":7,"category":131,"date":132,"description":133,"extension":134,"image":135,"meta":136,"navigation":137,"path":138,"readingTime":139,"seo":140,"stem":141,"tags":142,"translationPath":149,"__hash__":150},"blog/blog/05.missing-button-in-checkout.md","One Missing Button in Your Checkout Could Be Costing You Thousands Every Month","Maciej Foks",{"type":8,"value":9,"toc":122},"minimark",[10,14,17,20,25,28,31,34,37,41,44,47,50,53,56,59,63,66,69,72,75,78,82,85,88,91,94,97,101,104,107,110,113],[11,12,13],"p",{},"You have traffic. Your product pages look good. A customer finds what they want, adds it to the cart - and disappears.",[11,15,16],{},"You wonder why.",[11,18,19],{},"Often the answer is simpler than you think. And more expensive.",[21,22,24],"h2",{"id":23},"_19-of-customers-abandon-their-cart-just-because-you-force-them-to-register","19% of customers abandon their cart just because you force them to register",[11,26,27],{},"The Baymard Institute surveyed thousands of online shoppers and asked directly: why didn't you complete your purchase?",[11,29,30],{},"19% said: the store required me to create an account.",[11,32,33],{},"Not because the product was too expensive. Not because shipping took too long. Simply because they couldn't buy as a guest - anonymously, without setting a password, without filling out a profile.",[11,35,36],{},"It's the second most common reason for cart abandonment, right after unexpected shipping costs.",[21,38,40],{"id":39},"what-this-looks-like-in-real-numbers-for-your-store","What this looks like in real numbers for your store",[11,42,43],{},"Let's take a concrete example.",[11,45,46],{},"Your store does €10,000 in revenue per month. Average order value is €40 - that's 250 transactions per month.",[11,48,49],{},"If 500 people reach your checkout each month and half complete the purchase - your conversion rate is 50%.",[11,51,52],{},"Now add guest checkout. According to Baymard's data, you unlock a portion of that 19% who were leaving. Even if you recover just half of them - that's an additional 47-48 transactions per month.",[11,54,55],{},"At an average order of €40 - that's nearly €2,000 per month you're currently not seeing.",[11,57,58],{},"From changing one setting in your store.",[21,60,62],{"id":61},"why-stores-dont-implement-this","Why stores don't implement this",[11,64,65],{},"The most common argument goes like this: \"We want customers to create accounts so we can remarket to them later.\"",[11,67,68],{},"That's understandable - but wrong.",[11,70,71],{},"First: a customer who didn't buy won't come back. A customer who bought as a guest will come back if they were satisfied.",[11,73,74],{},"Second: most e-commerce platforms let you offer account creation after the purchase, when the customer is already happy with the transaction. That's a much better moment than before payment, when every extra form field is an opportunity to lose the sale.",[11,76,77],{},"Third: GDPR limits what you can actually do with the data of someone who \"just\" created an account anyway. The real value is in a customer who buys - not in a database of email addresses.",[21,79,81],{"id":80},"how-to-check-if-your-store-has-this-problem","How to check if your store has this problem",[11,83,84],{},"Go to your store as an anonymous user. Add a product to your cart. Proceed to checkout.",[11,86,87],{},"What do you see?",[11,89,90],{},"If the first thing is a registration form or a mandatory login - you just found a leak.",[11,92,93],{},"If there is a \"buy without registration\" option but it's hidden, in small text, buried under the login button - that's also a problem. Users won't find it.",[11,95,96],{},"The right solution: guest checkout should be just as visible and accessible as logging in. Ideally as the first option.",[21,98,100],{"id":99},"this-is-just-one-of-the-issues-that-may-be-blocking-your-sales","This is just one of the issues that may be blocking your sales",[11,102,103],{},"Missing guest checkout is visible and relatively easy to fix. But most problems in online stores are less obvious.",[11,105,106],{},"Confusing mobile navigation. Missing return policy information on the product page. A checkout form that's too long. Missing price history on discounted products - which, by the way, is a legal requirement under EU law.",[11,108,109],{},"Each of these problems is a percentage of conversion silently leaking away.",[11,111,112],{},"QuoAudit audits your store automatically - it walks through it like a real customer and shows you exactly where you're losing sales. Report delivered within 24 hours.",[11,114,115],{},[116,117,121],"a",{"href":118,"rel":119},"https://quomerce.com",[120],"nofollow","Check your store → Order QuoAudit",{"title":123,"searchDepth":124,"depth":124,"links":125},"",2,[126,127,128,129,130],{"id":23,"depth":124,"text":24},{"id":39,"depth":124,"text":40},{"id":61,"depth":124,"text":62},{"id":80,"depth":124,"text":81},{"id":99,"depth":124,"text":100},"Conversion","2026-04-17","You have traffic. A customer adds to cart - and disappears. Often the answer is simpler than you think. And more expensive.","md",null,{},true,"/blog/missing-button-in-checkout","5 min",{"title":5,"description":133},"blog/05.missing-button-in-checkout",[143,144,145,146,147,148],"checkout","conversion","ux","e-commerce","guest checkout","cart abandonment","/pl/blog/brakujacy-przycisk-w-checkout","HqknzKxbLcBss3HH3rkVOOhqjxNzSY8i0lMrs4V4o4A",1777297055380]